UGC video ads
Talking-head reviews, problem/solution hooks, day-in-the-life integrations. Scripted, filmed, and edited by me — captions and b-roll included.
UGC Creator · Vietnamese-American Market
Reach the audience most brands miss.
I'm Bea — I make short-form video and photo content for brands trying to reach Vietnamese-American consumers in the US. Content that lands because it's made by someone inside the community, not translated into it. You get the raw files, full usage rights, and creative ready to run as paid ads.
Currently booking
next month
next month
$150k
Average GMV per month
$128.27k
Video revenue
Last 30 days
2.56M
Video views
Last 30 days
A few of the brands I've created for ★ 1,000+ video ads delivered
The opportunity
2.3 million people. And almost nobody talking to them.
Vietnamese Americans are one of the fastest-growing, most concentrated, most digitally native segments in the country — and most national campaigns reach them by accident, in a language that isn't theirs.
2.3MVietnamese Americans in the US, 2023
$86kMedian Vietnamese-American household income, 2023
$1.3TAsian American buying power
36%Live in California — 770,000 people
They shop online harder than average.
Computer products63%
Share of Asian American millennials buying this category online
Airline tickets53%
Frequent travel back to Vietnam keeps this category hot
Consumer electronics52%
34% more likely to buy online than non-Hispanic white consumers
Skincare & personal careMy lane
One of the categories where Asian American consumers out-spend
non-Hispanic white consumers online — alongside hair care and
oral hygiene. Demand runs to US brands and imported K-beauty alike.
And they buy differently.
In-language beats translated
A script written in English and run through a translator reads as exactly that. Content made in-language, by someone who grew up in it, doesn't.
Community trust beats celebrity
In this market, who says it matters more than how polished it looks. A familiar face from inside the community carries weight a national spokesperson doesn't.
They research before they buy
Reviews, unboxings and word of mouth come first. High spending capability, but never careless — the content has to show real, functional value, not just gloss.
Concentrated, not scattered. 36% of Vietnamese Americans live in California and another 310,000 in Texas. Los Angeles alone has 350,000, San Jose 145,000, Houston 140,000. This isn't a national spray-and-pray audience — it's a handful of metros you can actually saturate.
One purchase, three generations. About a quarter of Asian Americans live in multigenerational households, so a single buying decision often covers grandparents, parents and young adults at once. Bigger baskets, longer customer lifetimes.
Population, income and geography: Pew Research Center, Vietnamese Americans fact sheet (2023 Census data). Multigenerational households: Pew Research Center (2022). Buying power: Selig Center for Economic Growth, University of Georgia. Online shopping categories: Nielsen, Asian American Consumer Report (2018). Figures describe Asian American consumers overall where Vietnamese-specific data isn't published.
What I make
Content built to convert, not just look pretty.
Every deliverable comes hook-first, shot vertically for Reels, TikTok and Shorts, and licensed for paid usage so your media buyer can run it on day one.
Product photography
Lifestyle and flat-lay stills for your PDP, email and organic grid. Natural light, styled in-home, retouched and delivered in web + print sizes.
Whitelisting & usage
Run the content from my handle as a Spark Ad or Partnership Ad. Extended and perpetual licences available as an add-on.
Monthly retainers
A steady drip of fresh creative every month, so your ad account never runs out of things to test. Priority scheduling, better per-asset rate.
Selected work
Recent projects.
Tap any tile to play it here. Skincare, hair, fashion, home, electronics and beauty — all shot and edited in-house, all made for a Vietnamese-speaking audience.
@bea_phan
How it works
Simple, and fast.
From first email to finished files, most projects wrap in under two weeks.
01
Brief
You send the product and what you want it to do. I come back with concepts and a quote — no long discovery call needed.
02
Script
You approve hooks and scripts before anything is filmed, so there are no surprises at delivery.
03
Shoot & edit
Filmed, edited, captioned and colour-corrected. First drafts land within 72 hours of the shoot.
04
Deliver
Raw plus edited files in a shared folder, one round of revisions included, usage rights signed over.
Hi, I'm Bea
I speak to your customer in her own language.
I'm one of the most-followed Vietnamese creators in the US, and I've built my audience by making content that actually sounds like how we talk — not an ad script run through a translator. That's why brands like Estée Lauder, Murad and Medicube trust me with this market.
- Content in Vietnamese, English, or both
- Specialising in beauty, skincare and lifestyle
- Deep reach in the US Vietnamese community
- Filmed and edited by me — no outsourcing
Let's talk
Tell me about your brand.
Send over what you're launching and what you'd like the content to do. I'll come back within one business day with concepts and a quote.